The classic of modern management G.Mintsberg has entered concept of roles of the manager. Leaning against this idea it is possible to see that now “the average” sales-manager carries out in the basic two roles: a role of the SELLER and a role of the ADVISER (the expert on a product). The successful manager obviously owns still any roles as provides his efficiency. With the big degree of confidence it is possible to assume that possession of these roles will already define success of sales in the near future.
In our opinion, the successful sales-manager 2010 will own three more roles. Namely:
1. The LEADER. The manager-leader conducts the client behind himself: if it is necessary - softly if it is necessary ? firmly, showing thus qualities of the good fighter. He operates effectively, despite of weariness or bad mood. He easy changes technics and tactics of the actions depending on a situation. And, certainly, he “is charged” on a victory but thus realises that
