The term “corporate video production” relates to the use of the video media to facilitate corporate communications. The term can apply to various forms of video, whether they be DVDs, streaming video, high-definition video, web video, or any other video format. Additionally, “corporate videos” are paid for and ordered by businesses, corporations, organizations and generic “companies.”
The goal of a corporate video cannot always be defined in terms of numbers of viewers. A corporate sales video, for example, will be targeting the company’s sales force, however small or large. A training video may be used to educate new recruits. A products video, on the other hand may be produced for a large advertising audience or for a small exclusive audience if the company targets a small number of large buyers.
Other types of corporate videos may include company branding videos, company promotional videos, company anniversary or celebration videos, business report videos and general information videos.
Large companies may assign the task of having a video produced to a specific marketing manager, sales training manager or communications manager.
The actual definition of a corporate video is somewhat blurred, as the same video might service multiple purposes. A corporate branding video can be trimmed, compressed and used as a trade show video, It can be placed on the company web site and become a web video. It can be used for You Tube, it can be used as an advertising spot on the commercial media, and it can be used in emails.
Corporate videos can acheive greater popularity by being patterned after popular media broadcast programming. For example, a 25 minute corporate video can be made in the format of a 1/2 hour TV special with commercials. A corporate media presentation can be hosted by a celebrity, and create a style that appeals to the public.
Corporate video production has been altered tremendously by digital technology, which makes it easy for a video production company halfway around the world to produce a corporate video, without ever setting foot in the company’s corporate offices. Video footage of a business, owcan be forwarded to a video production company via ftp server. If raw footage is required a local cameraman can be sent out, and the footage subsequently forwarded to the lab. In either case no shooting or production takes place until the video company and the corporation, reach an agreement about exactly what the purpose of the video is. Then the corporation provides whatever information the video company needs to create the script or storyline of the video. The company liaison and the video company decide on the length of the video, use of special effects, use of commercial actors and in general the video budget. Based on need and available resources, the video company will tailor the video to the specific needs and ability of the corporation to pay.
Production time for corporate videos varies, depending on the need of the client and the capabilities of the lab. Some high volume companies can convert raw footage into a finished product in less than 24 hours. This type of service is useful for posting live videos of trade shows, on the web. Average corporate video turn around may range anywhere form 2-5 weeks.
Once all of the details are hashed out, a specific corporate video production schedule is worked out and the production begins. When the video is compiled, the production company will place the preliminary version on line, so the corporation can either approve or disapprove of the finsihed product. The video production company will then make the necessary changes until the company is happy with the look of their video.
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