Few cruise lines did a research done in the UK shows that people over the age of 40 like going on luxury cruises than any one else. Looks like that is all of M4 corridor and West Sussex. Just joking :op. This research started two years ago in June, they wanted to see if the audience will change in that period of time. Yes the research did take 2 years but now they know and understand their market and their target audience.
80% of the audience had been people who were aged 40 and over in last two years. Remaining 20% were children and people under 40. You will shocked with this, from the 20% only 0.25% were people between the age of 20 to 30, crazy isn’t it. Between 20 and 30 people are generally looking to work and some are still in University. This is time for all of us to make something of our life, this is the time when we decide where working field or what we want from our lives. After University most of us are on debt from student accounts and also student loans that we borrow.
People over 40 have already either paid their debt or they are doing well in their life. As you get more experience you tend to get job offers with more money, then you can save for luxury cruises. It was quite good to see the research done by msc cruises and windstar cruises in finding out who their target audiences were.
People working in a cruising industry (like me) will be quite happy with this information. Now I know who to recommend luxury cruises and who to recommend short trips. Hope this post was useful for you too.
