Posts Tagged web video
The Important Ingredients Of A Photography WebSite Website Video
Posted by SEO SERVICES in Video Production on July 23rd, 2010
KICKPICS Website - Professional Martial Arts Photography,(Video), found at http://www.youtube.com/watch?v=rjpI6u4Komo is an example of a photography website video. The two essential components of any successful photography website video are a set of photographs to display and nice background music that will complement the photographs. A third important factor is the spacing between photograph to photograph. This video uses a gap of about 5 seconds. This is enough time to see each photograph, but not too much time so that the viewer will get bored.
While many of the photographs in this web video are of amateur kick boxing, the video as a whole is immensely popular on You Tube, having racked up over 100,000. The essential ingredient that makes this video so appealing, is the effect generated by the interaction of the background music with the photographs. The background music consists of a male and female rap song. And the repartee between the male and female rapper contrasts very effectively with the martial arts photographs. As we view a photograph of a man with his foot pressed against the face of his fellow combatant, we hear the male and female rapper engaged in an even more primal warfare, the combat between the sexes.
The fun of watching this video is watching the boxers featured in the photographs seeking to break down the guard of their opponent, while listening to the male rapper trying to and ultimately succeeding in breaking through the defense of the female rapper. “I want you on my team,” he says, “So does everyone else,” she replies.
A male combatant viciously kicking his opponent with a heavily shoes foot, reminds us that the male rapper is viciously competing with other men for the attention of the female rapper.
“Just let your guard down,” the male rapper says, “Don’t get mad, don’t be mean,” “Don’t get mad, don’t be mean,” she repeats. The music reminds us that this real primal combat of life is for something good something positive. Not ultimately me against you, but me with you. Once the male rapper can break through the female rapper’s defense, he can get to something soft and nice. And the female rapper who starts out as his combatant can become his friend.
Although the video is not meant as an advertisement for martial arts, it does awaken an interest in the field, as it shows us that the principles of martial arts apply to other struggles in life, including love. A viewer might decide he should take some martial arts training, as well, as that will sharpen up his ability to be successful with women. At the same time, the video is definitely liable to interest viewers in seeing the photography website. There is a link at the bottom of the video and the webmaster reports getting an overall 7,000 hits per month to his website.
A Short Generic Website Video For The Insurance Industry
Posted by SEO SERVICES in Video Production on July 6th, 2010
Elocal has invented the genre of short, (10-20 second), generic website videos which can be used by any business in the profession for which they are made. Because this approach to video marketing is recent, it is crucial to analyze the videos in use to determine what content and style ismost likely to successfully attract customers to companies using this type of web video on their website or landing page.
The eLocal health insurance landing page video, consists of three short family vignettes. The vignettes are backed up by a wistful electronic synthesizer generated melody. The vignettes tell a story, but it takes a while to put the pieces together.
In the first segment, a young mother is holding her baby, in a well lighted domestic environment. Instead of the joy a mother usually feels when holding her young child, this mother is anxious, distant a bit distracted, and even bites her lip. There is a sad look in her eye. What could be the reason?
In the second scene we see the silhouette of a father playing with two of his older daughters on top of a hill. In the third scene, the father, perhaps the same father is pushing his young daughter on a swing. If this is the same child as we saw in the first scene than she has grown up a bit.
There are three captions in the course of the video. Putting them together they read: ” Can you measure the value of your family?” “Find out about your health options today.”
After I replayed the video a number of times, the segments, music and captions all came together to suggest a story line.The mother may have been anxious in the first scene because she had a medical condition and knew she wouldn’t live to see her child grow up. In the second and third scenes the mother is conspicuously absent and the father is playing with the children. The setting sun against which the father and children are silhouetted in the second scene might symbolize the waning life of the mother. In the third scene, the mother the father, is playing with his daughter, the absence of the mother suggests that the scenario actually occurred.
This may not be the only interpretation of the video sequence. However, this interpretation goes along with the sad almost funereal background music. The suggestive plot line seen together with the captions suggests that the family did not have enough health insurance to pay for the mother’s catastrophic health needs. Perhaps if they had, the mother would still be living.
Each person viewing the video might interpret it differently Like rorschach diagrams, the three scenes together suggest various interpretations to individual viewers. However, most of the interpretations are likely to be somber.
In order to be fit for inclusion on many company websites, the eLocal videos frequently avoid using real actors or real scenes taken from one business of the given profession. In this web video, however, the film depicts a scenario portraying people who need health insurance, and not portraying the insurance company itself. eLocal apparently felt comfortable using real people to portray members of a family with inadequate health insurance to cover their needs.
The question one puzzles about is how people will interpret the story, and if this will motivate them to buy health insurance. I don’t believe too many people will interpret the storyline in the way I did. The video emphasizes family relationships. People viewing the short video might be inspired to contact the insurance company because they believe they must have insurance for their children’s sake. Or else they must have health insurance for themselves so they will be healthy to take care of their children. These lines of thought might be aroused by seeing the video, and subsequently inspire the viewers to contact an insurance company.
Making A Landscaping Company Website Video
Posted by SEO SERVICES in Video Production on July 1st, 2010
More and more businessman with company websites are realizing that a web video, which greets visitors to the web site, makes the web site more personal reaches out to visitors in a stronger way and increases the conversion rate. What are the essential elements of a web video that will turn clicks into customers. That is the central question.
Every profession has its own unique requirements, which go into producing a quality web video. However, many of the qualities which make a video work for one profession will also apply to website videos in other professions. In this article, I will be comparing three web videos that were made for the landscaping profession and are posted on You Tube.
The ATC website video posted at http://www.youtube.com/watch?v=hYIpt0JebTc tells the story of a day in the life of the ATC company. This enjoyable video tells the story of a typical day in the life of ATC landscape workers. The background music consists of the song “Takin’ Care of Business by Bachman-Turner Overdrive.” The lyrics describe the 9-5 daily routine of workers pushing a time clock in a big city. In the morning, the workers conference, they stand around the foreman who gives then a pep talk. Then they clap hands and head to the trucks. Then one by one the trucks pull away. Next we see workers busy with various landscaping chores, mowing the lawn, trimming a bush, and setting up a wooden fence behind a garden. The scenes feature good quality landscaping work and attractive lawns and gardens. When the video is over, we have come to feel that the workers of ATC are decent hard working fun-loving guys. And we would trust them with our landscaping.
The second web video, is constructed of amateur video footage and still photos, arranged and set to music by a professional video production company. This video is compounded of stills and video segments of landscapes the company has made,along with some shots of company workers actively engaged in landscaping. The video features still and video shots of landscapes the company made, and some shots of company workers at work. The music is upbeat universal style background music. The video is not as personal as the first video. It seeks to build trust with the viewer by presenting the quality of the company’s landscape work.
The third web video is also professionally made. The well captioned product is introduced by a narrator, and then features before and after photos of various landscaping jobs the company has done.
Studies have shown that trust a shopper has for a company is a very important factor in determining whether or not he will do business with that company. Trust, it has been shown can override considerations of the quality of the work the company will produce. And for obvious reasons, a company may do quality work but if not trustworthy could cheat an individual customer. Whereas a trusty company will always be expected to do well for a customer. So which video wins more trust? Clearly number one. At the end of that video, we feel like we know the company and the workers. Whereas in video two the workers appear in a few still life shots, and in video three not at all.
What about other commonalities found in the three videos, which we might call important elements of a landscaping video. Clearly, the shots of beautiful looking and quality landscape displayed on the screen will influence a viewers decision about doing business with a company. While the first video may inspire trust by introducing the crew as decent hard working and fun loving guys, the shots of quality landscaping, manicured, well cut lawns, well trimmed beds and a sturdy garden fence are also necessary, as they allow the viewer to connect his faith in the workers with the quality work they do. Both the second and third videos also present the quality landscaping work the companies do.
General statements we can make about these videos, which apply to other professional include the observation that a website video which develops trust in a company is more likely to win customers. Also, in landscaping as well as other professions it is important to show that workers perform quality work in their profession, so that the viewer can connect his trust in the company with a belief that the workers will perform quality work.
The Effectiveness Of Repetitive Motions In A Website Video
Posted by SEO SERVICES in Video Production on June 29th, 2010
For the last three years, eLocal has been creating generic mini-website videos that can placed on the website of anyone in the profession for which the video was made. The videos are produced in quantity and are sold at whoelsale prices and have made website videos affordable for even the small businessman. This strategy has made the businessman feel good, but the question is whether these little mini website videos are drawing in the traffic.
If these videos are drawing traffic, which ones, or which type of content, in this new genre, are most effective at converting clicks to customers. In this article, I will be looking at the eLocal Garage door video # 2 found at: http://www.youtube.com/elocalvideoexamples#p/u/5/pd0xn7w5VD
This video might be aptly called the garage door dance video. In style, it is patterned after a number of videos, which use either repetitive sequences or motion graphics to display the product making a repetitive motion. If the motion is one that people enjoy doing or seeing, then they might become hypnotized by the video, as they gaze at the product dancing around the screen.
In this video, the repetitive motion is the electronically controlled garage door opening and closing. The direction of the moving door is controlled by a button being fingered by an off screen participant. The door moves up and down to the rhythm of a funky repetitive synthesizer tune which plays in the background. On close examination, it appears that the 20 second video was made by splicing 3 segments of the same segment together, with some added material. The video closes with a dark background on which the name and phone number of the company is displayed.
So is this video effective as a web video. It must be said in its favor, that pushing the button to control the movement of a garage door is a favorite motion for many people. People finger the button before leaving on a trip or vacation or a visit to a movie or restaurant. They finger it again to close the garage after returning satisfied from a dinner with friends or a movie. They finger it before going out to earn money. Admittedly, at times it can become a nuisance, and because of this we now have electronically controlled garage door buttons. But in general, the electric garage is one of the modern conveniences that people appreciate. And they part they like the most is when they hit the button and the door begins to move in the direction they want. This video decided to capitalize on human enjoyment of this motion, by presenting it in a video which repeatedly displays only that motion and almost nothing else.
One way this video might have increased its effectiveness is if they had presented a completed garage door move. People like the completion of the garage door close as well as the start. The part they hate is the long time it takes to get to the end. This video only shows a short segment of the move, albeit the exciting moment when the door curves around the guiding rails as its motion changes from horizontal to vertical or visa versa.
In addition to failure of the video to have presented a more complete move, the display on the screen is a little cramped. We see a finger pushing the button, we see a close up of the door rising up and down and its reverse and little else.
Assuming the cinematic effects were perfect, the central question is whether the idea of this video itself is a good one. Assuming the video was successful at displaying a fun aspect of operating a garage door, will it sell the garage door? Logically, it will. I conclude that the idea of this video has some merit, but the cinematic effects are incomplete and cramped.
What is the take home lesson from this video. Showing a fun aspect of owning or operating a product a company is trying to sell can be a good one. The display should be as more complete than this display both temporally and spatially.
The ELocal Auto Body Repair Video # 1
Posted by SEO SERVICES in Video Production on June 16th, 2010
eLocal, always a step ahead of the competition in the Local Search market, has pioneered the use of the generic mini web videos for business promotion. I call them generic, because each of the 10-15 second online videos can be used by any business in the profession for which the video is made. eLocal markets them as “custom” web videos because each one is made for one particular profession.
The mini videos are appropriate for mounting on a web page or landing page, and have adapted well to eLocal’s local search marketing strategies for the small businessman. It is interesting to examine the videos, and see what content eLocal is using to attract customers.
At http://www.youtube.com/elocalvideoexamples#p/u/1/HCbsWFgCPE0 you can see eLocals #1 auto body repair video. This 13 second video clip shows us cars riding down a country road on a bright sunny day. We see what looks like green pastures, and a country farmhouse in the background. Along comes a convertible sports car, with a driver in a driving cap, only one little detail is out of kilter. While sports cars are always small, this one is so small the driver can’t fit into the driver’s seat. So he sits on the back of the car, feet inside, and leans over to guide the steering wheel, as he plods along the road.
The scene is accompanied by modern jazz guitar music featuring chords with 6’s and 7ths. 6s and 7ths, especially 6’s are notes of the scale not usually found in a chord, and they amplify the theme of the video of something not quite fitting in. On a grander scale, the old open air sportscar riding down a country lane is reminiscent of earlier days in the automobile revolution, when cars still did not quite fit into roads meant for the horse and buggy. The video caption reads, “Having car troubles?” As the clip ends, the music fades out.
The caption and part of the scene are out of focus. This may have been deliberate. It might have been the intention of the videographer to liken the out of focus caption and out of focus video with the out of kilter car. [/spin Nevertheless, the lack of focus detracts from the professionalism of the video.
[spin]This video , which takes place in the bright of day, contrasts with eLocal’s other autobody repair video that shows a car breaking down on a dark deserted freeway, at night. While that video focuses on a common emotion of fear, which motorists can identify with, this video attempts to downplay the fear and panic element often associated with a car breakdown. The soothing music invites viewers to calm down and take a stoic look at their car troubles. It seeks to minister to the victim of a malfunctioning vehicle, and in this way to attract them to make contact and use the services of the advertising company.
While the two repair videos depict contrasting scenes, they both address emotions related to the event of a car break down. The first depicts the fear associated with breaking down on a deserted highway. The second attempts to soothe and make light of the emotional distress which often accompanies a car breakdown. In this way the online video attracts the customer, who can feel that this company understands how he feels.
Establishing Trust With A Front Page Web Video
Posted by SEO SERVICES in Video Production on May 13th, 2010
Putting a web video on page one of your web site, is not about information, it is not about product presentation, it is about trust establishment. As this article will explain, giving surfers a chance to see you, the owner, face to face in a web video, will immediately begin to establish trust in you, and facilitate their decision to want to do business with you
It may be a rude surpirse to know that people can have turst in someone who is unethical or even criminal. Having trust is more about believing in another person. . However, the degree to which one person trusts another is a reflection of belief in the other person’s honesty, fairness and benevolence. Important for establishing initial trust in business is that fact that a failure in trust is more easily forgiven if it is due to t a failure in competence rather than a lack of benevolence or honesty. As a result, sometimes a business providing, at least temporarily, inferior services may fare better with their customers than a company providing superior services, if people feel the first company is honest and means well.
From a philosophical persepctive, trust is defined as a heuristic decision process or rule, which allows another person to process un otherwise complex situation in away that avoids unrealistic efforts in rational thoought. . Lets break this definition down. Heuristic processes are trial and error approaches to problem solving which begin with the most accessible solution, and go on to another solution, only if the first solution doesn’t solve the problem. What this means in terms of business is that if a customer finds himself interacting with a business owner that he intrinsically wishes to trust, because the owner appears benevolent, good natured and well meaning. Then the customer will prefer to trust the owner and do business rather than get involved into complex rational thought about what might go wrong in the business relationship.
Now getting back to the main theme of the article. What does putting a video on page one of the web site have to do with trust?. And here’s the answer. When a surfer goes onto a new web site, and thinks about doing business with someone he’s never met, he can rapidly be won over by a short online video of the owner talking with him. If he likes the look and personality of the owner than he will immediately wish to trust him and do business, because that will be the easiest solution for him to take.
This important conclusion leads to another very practical take home point that will assist the web owner when he is planning to add a web video. A front page video needn’t trouble itself with a description of company services or products. It just has to provide a reason for the surfer to trust the owner. A short 40 second passionate description, by the owner saying that he established the family potato chip business 30 years ago because he wanted to provide people with a crispy chip that wouldn’t lose its favor in the package, will win trust right away.
Changing Uses Of Trade Show Videos.
Posted by SEO SERVICES in Video Production on April 29th, 2010
Latest trends in Trade show videos are moving towards real time, streaming, news style videos. This real time coverage is frequently combined with live video shots of the trade show floor, which are posted on company websites during or after the trade show.
The new trend in trade show video is so effective because it is based on capture of the excitement which was created at the trade show. Trade shows represent core industry marketing activity, presentation of product launches, speeches by important industry leaders and airing of new industry developments. A company seeking to add excitement to their marketing and trade show videos can’t do better than to include raw footage from the real trade show event.
News style trade show videos also faithfully capture excitement, which has already been generated by the trade show, rather than to try and generate new articifical excitement through the use of video production finesse. So in that sense, the excitement is genuine and most likely to infect the viewer.
News style trade show videos can be used in multiply effective ways post trade show. If turned out rapidly enough, they can be posted to the company web site while the show is still going on. Used in this way, a contemporaneous trade show video can attract the attention of online surfers who wish to catch a glimpse of some of the important personalities who attended the show or delivered lectures to attendees.
Following the show, news style trade show videos can be posted on social marketing sites, including Linkedin and Facebook. Many of these type of videos are showing up on You Tube, and the best of them, especially coverage of major trade shows get a lot of hits.
Above and beyond posting the video on various web sites, the news style video can be an important marketing tool and can function as an integral Corporate video. The life of the trade show video can be extended by using it to present products to clients and prospective customers. The infectious excitement of the trade show will be effective in presentation of new products, updates, or developing trends in the business.
A news style trade show video is a great way to convey news about company products to the public in an exciting and informative way.
What A Difference Distinctive Narration Can Make In A Restaurant Video
Posted by SEO SERVICES in Video Production on April 27th, 2010
Pacifico Del Mar has much to offer in the way of glorious visual imagery that capably fills their restaurant’s video. Panoramic views of the Pacific Ocean, seen from the outdoor deck patio competes with an equally enchanting indoor setting featuring a tropical aquarium lighted with a muted palette of rainbow pastel shades, surrounded by modern wall sculpture that reflects the shimmering colors of sunset filling the space of the indoor dining area.
Rising to the challenge, the restaurant compliments the beauty of the outdoor setting, with the beauty of their own creations; richly textured and flavored dishes, that present the hidden bounty of the sea as stunning works of culinary art.
The colorful and tasteful Aquarian offerings are politely accompanied by terrain delights such as the restaurant’s filet minion, and their famous award winning selection of wines from California and around the world.
With all of their intoxicating visual images to choose from, when it came time to arrange them into a video, the restaurant did not fall prey to overconfidence, but beautifully yet delicately arranged their exciting visual setting with an informative and artfully crafted narrative, that does justice to the visual treasures.
The narrator reads from a carefully and effectively prepared tribute to the culinary sea side retreat, and gracefully takes the viewer through the physical and nutritional purlieus of Pacifico Del Mar. Without missing any of the establishment’s rich natural resources, the video does justice as well to the artistic food creations prepared by the Chef, which match texture and appearance to taste.
Like a graceful dessert that crowns a successful meal, the video, after thoroughly presenting all the restaurant’s salient beauty to the backdrop of light almost tropical music, closes with a poetic tribute to the ocean side paradise where “sky meets sea and flavor meets satisfaction.” The music fades as we are treated to one last glimpse of the Chef’ superb artistry, a mouth watering fish dish, grilled to perfection, about to be presented to a lucky guest.
The well balanced video is posted on San Diego Restuarants.com, along with a friendly review and informative details about the restaurant. An online chat and reservation link is posted near the restaurant video and it should come as no surprise to anyone that this well placed well made web video and landing page are attracting scores of visitors to this Pacific paradise.
Moral of this article, a gentle and artistic narration can enhance even the best made restaurant videos
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