Posts Tagged video production company

Human Communication In A Trade Show Video

Posted by SEO SERVICES in Video Production on June 28th, 2010

I want to talk about an ineffable quality found in successful trade show videos. This quality characterizes videos which acheive effective communicate with the listener. It is inculcated into the video when the videographer recognizes that he is communicating with people like himself; reasonable human beings with human needs, human desires, human thoughts and human feelings. This quality is introduced into the video when the videographer dares to bare his own heart and acknowledge via the screen presentation that he or he as proxy for his client is a person like the people in his audience.

How is this ineffable quality expressed? To answer that question, I wish to compare the Dr. 2 shoes video found on the portfolio page of emotionpicturestudios.com http://www.emotionpicturestudios.com/portfolio with a sampling of trade show video clips presented by a video production company in California, http://video.google.com/videoplay?docid=-1839990747070661993#docid=-7483874065862199317 .

In the first video a full view narrator describes a diabetic shoe. The video addresses people who need diabetic shoes or people who sell them. It presents important facts about the shoe. Yet it also presents the facts in a way that is not pure documentary, but also imagistic and branding. Information about the shoe is alternated with motion graphics of the shoe or shoe parts, rotating on and off the screen. One important impression comes through, which is that the video knows exactly who it is targeting and it communicates directly to them.

Now look at the sampling of trade show videos clips by a California video production company. The visual quality of each video appears high. The splicing job is superb. But the film has not focus, no message, no narrator, no captions, no words in the background music, which only consists of repetitive synthesizer music. In this video, it is not clear who the target audience is and more importantly who is the communicator and what is being communicated.

The videographer who made the first video has perspective when it comes to balancing video effects and video essence. In his video, the video effects are an accoutrement to the essential human to human communication. In the second video, the video effects become the all, and the communication becomes the type of communication that takes place on a night club dance floor. There is communication on a night club dance floor, don’t get me wrong. When the room fills with music and the strobe lights and lasers and fibre optics are creating a wild light show, there are feelings communicated. But if two people in love spend lots of time at discotheques, they still have to spend other dates at the dinner table or on a quiet patio, communicating in order to make romance evolve to a decision to create a partnership.

The same principle is true with trade show videos. Before a viewer will make a decision about making a financial agreement, he needs to experience real human to human communication, which addresses his full thought, and not merely his temporary entrancement with visual or sound effects. We see that information being presented in the first video, but not in the second video.

If I had to name that special ineffable quality I would call it focus. A video needs a focal point which represents the point of human contact between videographer and viewer, which makes the viewer believe there is a real person communicating with him through the video; and therefore, the video i9s worthy of his time and attention.

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Corporate Video Production Delivers Gigantic Benefits To Operations In London

Posted by SEO SERVICES in Training and Education on June 18th, 2009

Company video production in London is clearly what you would count on of a bustling, current conurbation of Europe.

A large array of video production companies and services are offered covering all trade-specific areas from corporate to educational videos through to website and health and safety videos. So you should never have a challenge looking for a corporate video production company in London

Whenever you are seeking specialist services, it frequently pays to look for certified individuals and enterprises. Certification of videographers is provided by trade organisations like the Institute of Videography (IOV) in the United Kingdom. The IOV is a UK-registered not-for-profit business that encourages professionalism in the video production and services field. Two levels of IOC official recognition are obtainable. The first level is Associate Membership, covering basic videography experience such as lighting, post-production and audio.

To get the institute’s Full Accreditation level, the associate should present a video production that is analyzed by a board of judges. The videographer have to meet industry values to succeed and be involved in Corporate Video Production

Video production in London is a aggressive field with a wide array of video production and service enterprises presented throughout the city.

Enterprises often specialise in precise types of video production, so whether you need an educational video or a health and safety video, a promotional video for your music festival, or a company video to brand a new product, you are likely to find a company that fits into your niche.

Some of the more accepted types of video production companies sought after include those who create promotional or marketing videos for businesses, and those who handle wedding or other vital events. There is also a vibrant market of firms making Health and Safety Videos

To find video production companies and services in London, you can use search engines or phone directories.

The IOV search engine enables you to check its database of more than 1,000 video production companies throughout Europe, but mostly sited in the United Kingdom. “Find a Videographer” allows you to glance through the database by three categories — wedding, corporate and freelance.

Other positive services provided by the IOV incorporate two guides that help the punter in the commissioning process: “The Guide to Commissioning a Corporate Video,” and “The Bride’s Guide to choosing a Wedding Videographer.” The organisation offers arbitration services if there is a difference of opinion with IOV attributed members, and also honours the most excellent productions by its members with the annual Clive Ireland award.

If you are still having problems, an additional established technique of tracking down the right video production company in London is through word-of-mouth. Asking family, friends and peers about their own experiences with video production services will regularly provide the just the lead needed for your video project.

A search on Google Maps using the search term “video production companies in London” brings back no less than 95,980 results! So although there is no scarcity of choices, finding the right company can on occasion be a challenge.

To guarantee that you commission the video production company in London that fits your needs, ask the right questions up front. Make sure the individual has the right know-how for the job required. Also, ask for references of clientele that the videographer has worked for before. Request samples so you can see firsthand the quality of work that the videographer can produce.

Navigating through the world of video production in London is not such a daunting task, if you start with the right approach rather than learning by trial and error!

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