Hi, I?d like to tell you something new about SEO copywriting. The matter is that besides evident advantages there are also not less evident disadvantages of this activity. And I?d like to discuss them right now.

Competitive queries should be mentioned first of all I suggest. In most cases this method only works for those searches that are not highly competitive. I mean those search words, which are used by many people to improve the position of their websites. The most competitive ones are those queries which are devoted to such topics as casino, sex, insurance, health, hotel booking and so on. Too many people struggle for high performance on such words, which leads to the need to use more effective methods of promotion. If your website isn?t devoted to any of those popular topics mentioned above then you?ll have certain difficulties to my great regret.

To my great regret not all the websites are suitable for SEO copywriting. For instance a great number of web pages simply do not contain a sufficient amount of text materials and correspondently if the owner increases the portion of text in his content he will damage the design or even the main idea of the site. Moreover, the creators of sites do not want to change the text on the pages only to meet the SEO requirements. It?s especially true if the amount of text on the website is really big.

There are certain restrictions on the number of targeted searches. SEO copywriting is time consuming. As you know professional SEO copywriters? work is considered to be rather expensive and as follows from this the cost of each page can?t be low. The problem is that a web page might include only one or two search words. In this case you might require to change almost all the pages to divert problems search words.

To my great regret there might occur such an unpredictable disaster as the urgent necessity to change the text on a particular web the page which has already been ?processed? by a professional SEO copywriter. Yes this really happens from time to time. This will result in redoing all the SEO procedures ones again. It goes without saying that this will cost much. Furthermore the rating can be reduced in this case to my great regret. Certainly this peculiarity of SEO copywriting can be an encouraging drive for many webmasters. As for me for the first time I also felt awkward with this but then I got used to this. The matter is that you?ll get used to anything in this world if you really need this. In general SEO copywriting is a very useful thing in spite of some disadvantages. I hope you?ll manage to derive benefits from this.

Today economic recession has led to loss of jobs by many people. More and more of them refer to Internet as the way to earn money. And this is a truly unique opportunity to earn one’s living. If you have no business idea or you are looking for something to start from, try article promotion.

If you are good at article writing, it can turn into your regular job. Luckily the web technologies offer many places to earn. Make use of Google and other search engines to look for “article submission“. You will discover many sites accepting and even paying for article submission.

Check out social networks and forums and review topics which are respective to this. It is also useful to subscribe to the RSS feed on this blog since it will help to be well informed about the latest news and opportunities in respect of “article submit” topic. Don’t lose this chance to fight bad times.

Hi, I?d like to give you brief tips enabling you to create promising commercial texts. Try to meet these requirements mentioned here below.

So you should organize the text properly. Everything you write should be logical, from the first sentence to the end. Do not send the user to point, expressed in the previous paragraphs. Instead of this you?d better repeat what you want to say.

Try to write clear. Avoid long or complex structures. Use bold fonts to highlight important parts of your text. Do not use a lot of exclamation marks to express the benefits of your product. Do not use humor. You can use it only if exactly sure of its usefulness. You can not know for sure whether the humor is applicable to you or not. Only your readers may know it.

Keep in mind your goal. You are to convince and stimulate. You write commercial texts. Don?t forget this. Before you begin writing the text, learn the AIDA formula. This extremely useful formula is consist of such essential elements as Attention, Interest, Desire, Action.

Each page that you?ve created represents an opportunity to capture the reader’s attention. There are several common effective techniques that you can use for this purpose. You can use attention-grabbing words such as: ?Free? or ?Stop!? You can draw the reader’s curiosity or to rely on the fact that it will attract the attention of simple information about the facts. For example: ?Stop! Do not read this until you do not plan to rest in Spain this year?. The second example: ?Free eBook - Build a dollhouse by these simple patterns.?

Now you need to generate your reader?s interest. This is the place where most writers are wrong. There?s no need to describe the product, company or yourself. You need to create interest and the easiest way to do this is to remember the reader’s interest.

Once you have attracted the interest of the reader, you should be concerned with the creation of desire. To say simply you need a list of the facts, features and advantages of the goods. You need a list of the reasons why the reader should buy your product or use services. If your product will save readers? money, tell them about it. Then write down exactly how the product will save money. If your service will save readers time, tell me about it, but you should stick to the facts. Avoid words such as ?mega?, ?highest?, ?phenomenal.?

Now you should encourage the reader to action. If you want the reader to commit the action, you should give him that opportunity. Under the action such things can be meant as the purchase, newsletter subscription, or downloading e-books. Your appeal for action should be as simple as a button that says ?Buy Now? . You can also specify a different reason for the commission of an immediate purchase. Good luck in grabbing more clients!

Currently economic recession has resulted in loss of jobs by many people. More and more of them refer to Internet as the way to earn money. And this is a truly unique opportunity to make one’s living. If you have no business idea or you are looking for something to start from, try article promotion.

If you are good at article writing, it can turn into your regular job. Luckily the online technologies offer many opportunities to earn. Make use of Google and other search engines to search for “submit articles“. You will find many sites accepting and even paying for article submission.

Visit various social networks and forums and review topics which are respective to this. It is also useful to subscribe to the RSS feed on this blog as it will allow to be well informed about the latest news and opportunities in respect of “article submit” topic. Don’t lose this chance to fight bad times.

This summer is over and September is crawling in. People aren?t longer on leave. And marketing activities increase again. Many companies search for staff at this time, especially for copywriters as you know.

Everything looks simple enough. You?ll have manual checks, sent resumes and then interviews. You?ll have to read high-quality, exciting lyrics once again. But it’s very hard to identify the real potential of a candidate who tends to work on you. Unfortunately too often a new author simply can not understand the basic essence of advertising ideas and he can not work in a team with other professionals. He might be unable to create a promising text which could be appropriately perceived by your audience. There is no an established formula enabling you to determine the best candidates.

Here are a few qualities that your potential copywriter should have. Let me enumerate them. The first requirement is the ability to combine creative solutions with the objectives. By the way keep in mind a candidate will choose the best samples to show you. In general your potential copywriter has brought his best work. The matter is that your task in this case is to dig deeper. You should discover hidden peculiarities which might seem to be absent at the first sight. What an advantage has been highlighted more clearly than another? Why were such attention-grabbing phrases used? What was the reason for the choice of such a tone, point of view? A good text is never a matter of chance, and every experienced copywriter must be able to link his creative solutions to the identified goals and objectives of the project or the entire strategy of marketing campaigns. You should understand the author’s way of thinking in this particular case.

Moreover you should have the ability to find the right tone for the interview. The matter is that copywriters are like actors. They should be prepared to adopt the voice and manners of other people who are not likely to appreciate them. When you view the portfolio, looking for diversity you should hear different voices, aimed at different audiences. Diversity must be in the vocabulary, tone, rhythm. After reading the ad text, you should immediately understand what it is intended for. I mean a demographic group of course. The annual report for the investment bankers must be dramatically different from the offer to collector of porcelain dolls. Therefore, a great experience in a field should not be an important criterion in selecting employees. If a copywriter has the ability to change styles, to speak the language of the audience, the chances that he can effectively write for your market are high. If not, then no deep knowledge of the industry won?t compensate his inability to adapt to quick changing circumstances. I hope you?ll find a good copywriter.

These days world crisis has led to loss of jobs by many people. More and more of them address to Internet as the way to earn money. And this is a really unique chance to earn one’s living. If you have no business idea or you are looking for something to start from, try article promotion.

If you are good at article writing, it can turn into your regular job. It is fortunate that the online technologies offer many places to earn. Use Google and other search engines to look for “submit articles“. You will discover many sites accepting and even paying for article submission.

Visit various social networks and forums and check topics which are respective to this. It is also recommended to sign up for the RSS on this blog as it will allow to keep track of the latest news and opportunities regarding “article submit” topic. Don’t lose this chance to fight bad times.

In this article I will describe main tips used by me to create effective ads Google AdWords. These tips will help you to create an ad with a high CTR at the lowest cost. First of all you should choose the right audience. To obtain the correct target, you should select the language and of course the country to target on. For instance I stay away from the countries where the vast majority of the population doesn?t speak English.

You should select keywords carefully. Use square brackets around key words. For example, [google], [google adwords] and so on. Your ad will be shown only if the search query exactly matches the keyword phrases that you specify in parentheses. The announcement will not be shown to search for other keywords. In our example, this does not happen for words such as ?google search? or ?google news?.

Test multiple ads simultaneously. Always test or more ads at the same time. Continue this process until you reach the maximum possible CTR. You should track your return on investment for every ad. Of course Google tracks the response rate of every ad. But it omits the conversion rate. So you should do this instead of Google. To monitor the conversion rate, use special tracking links. For example, you can attach to each one my affiliate link. Make sure each ad pays for investments.

Include targeted keywords in the title or description of the ad. Google will provide search for words in the ad in bold. When people scan search results, they are looking for keywords that are entered. Searched keywords are highlighted in bold type, that certainly helps to attract the attention of the user. For this reason, ads with the search words works better than without them.

Highlight benefits in your advertisements. Of course I mean exactly the benefits to the user. For example, he can earn more money, stay young, lose weight, become healthier, live happier and so on. Begin your headline with the word, attracting attention. For example, this might be ?Free?, ?Giveaway? or something like this. But at the same time you should keep to recommendations of Google’s editorial guidelines.

Use words that give rise to emotions and enthusiasm. I mean that you should use strong words or incite action phrases that evoke emotion, enthusiasm and response. Here are some examples of strong words such as free, cheap, sale, special offer, short-term proposal, receptions, tips and so on. Here are some examples of call-to-action phrases: Buy Today - Save 50%., Download a free version right now., Sale ends tomorrow and so on. If haven?t any problems with imagination you?ll create a great number of such selling phrases. I hope you?ll succeed with this interesting creative work. I wish you luck with Google AdWords.

These days world crisis has led to loss of jobs by many people. More and more of them refer to Internet as the way to earn money. And this is a really unique opportunity to earn one’s living. If you have no business idea or you search for something to start from, try article promotion.

If you are good at article writing, it can change into your regular job. Fortunately the web technologies offer many places to earn. Make use of Google and other search engines to search for “submit articles“. You will find many sites accepting and even paying for article submission.

Check out various social networks and forums and look through topics which are respective to this. It is also useful to subscribe to the RSS on this blog as it will allow to keep track of the latest news and opportunities regarding “article submit” topic. Don’t lose this chance to fight bad times.

I?d like to give you worthy advices which help you to optimize your SEO copywriting. I don?t doubt that you really need to optimize it. So let me start. Each title should be clear and informative. It should give a reader a clear understanding of the content.

By the way it?s not desirable to use ?newspaper? style headers on the Web. Titles should accurately describe the material placed after them. Titles are used by search engines for better indexing online resources. So having examined the title, the user should decide whether it makes sense to download the full text or not.

If the site contains articles and other textual materials it generally makes sense to add brief summaries to titles. In fact summaries are extremely important elements in SEO copywriting. To my great regret many SEO copywriters underestimate the real value of summaries in their professional activity. The matter is that sometimes it can be rather difficult to understand the main idea of content and even titles can be worthless for this purpose. Moreover some articles can have one common subject. So as you can see it?s not desirable to avoid summaries in SEO copywriting.

By the way writing a perfect annotation is a special art. If the text materials form the core of your content then this means that you can?t do without a qualified editor. Unprofessionally written annotations can create a false impression about the material in general.

Of course I should also mention hyperlinks. Hypertext links should be considered to be the main advantage of Web but at the same time the excessive use of them can be harmful. For people accustomed to a linear perception of information, the hypertext offers several routes to choose. As the result such conservative readers often fail to determine which way they should go in this case. So in this case hyperlinks confuse readers. It is useful to provide links to corresponding sources of information or help to understand the technical terms.

If you want to provide your visitors with an appropriate navigation in your hypertext content, then you should avoid complicated and intricate designs. Try to observe the rule of two options, according to which the shortest distance between two nodes of the hypertext within the site should not exceed two transitions. This is very useful when writing hypertext plot map nodes, displaying all the links graphically.

Now it?s high time to make conclusions. Of course, the text on the site shouldn?t only meet specific network requirements, but it should be stylistically graceful and well-formed at the same time. It?s easy to say but any way it will take some time to do all of this in the right way. But I hope you aren?t afraid of difficulties of SEO copywriting.

These days world crisis has led to loss of jobs by many people. More and more of them refer to Internet as the way to earn money. And this is a really unique chance to make one’s living. If you have no business idea or you need something to start from, try article promotion.

If you are good at article writing, it can turn into your regular job. Fortunately the online technologies offer many possibilities to earn. Use Google and other search engines to look for “article submission“. You will find many sites accepting and even paying for article submission.

Check out social networks and forums and review topics which are relevant to this. It is also useful to subscribe to the RSS on this blog as it will help to keep track of the latest news and opportunities regarding “article submit” topic. Don’t lose this chance to fight bad times.

Once you have overcome the difficulties associated with attracting visitors to your site, your next task will be to convert them into buyers. The process of turning a visitor into a buyer may take 2 minutes or maybe even 20, God only knows. Your goal is to create a text that could be beneficial for your sales activity.

You have two main goals when writing texts. They are to convince and stimulate. You must convince the reader that you can offer him something special and this should encourage him to buy it. You can use the complex approach to sales such as using brochures with information but the goal will be the same. Here below I will tell you what you should do.

So before writing the text you should do the following things. Prepare your workspace. Determine your style, dictionary and other additional attributes. You should study of your product or service. You should describe the product and determine all the features and benefits that will draw your customers? attention. Make a detailed list of features and benefits of proposed products or services. Consult with users of the product, if possible.

Position of the product is also important in this case. Determine how your product can compete with others made by your rivals. Take into consideration all the differences and advantages. Make a list of qualities that make your product better.

Determine your target market. You have to adapt your texts to the tastes of readers. Find out whether your target visitors are young people, adults or the presidents of famous banks. Perhaps your articles will be interesting to housewives or small business owners. You should know it for sure. Determine the demographic profile of the audience.

Decide on a marketing strategy. You should a complex approach to sales brochures or information technology. Perhaps you?ll have to combine these both approaches depending on a particular situation. You should determine the length of your text. If you can make the text of 500 words to sell a product, then use exactly 500 words.

While writing text, you should remember the following points. Your goal is to convince and stimulate as I have mentioned above. You do not have time to show how skillful you are as an author. There?s no need to boast with your rich vocabulary in this case. Try to write in a plain language. Write in the active voice. Be truthful. Do not make false statements. Emphasize the points, which are based on the facts. Describe the details. Do not be afraid to repeat. Your goal is to make sure that the reader has memorized you the core of your content. Now you should apply all of this in reality for your benefit. Good luck!

Today world crisis has resulted in loss of jobs by many people. More and more of them address to Internet as the way to make money. And this is a truly unique chance to make one’s living. If you have no business idea or you need something to start from, try article distribution.

If you are good at article writing, it can turn into your regular job. It is fortunate that the Internet technologies offer many opportunities to earn. Make use of Google and other search engines to search for “submit articles“. You will find many sites accepting and even paying for article submission.

Visit social networks and forums and check topics which are respective to this. It is also useful to subscribe to the RSS feed on this blog since it will allow to be well informed about the latest news and opportunities in respect of “article submit” topic. Don’t lose this chance to fight bad times.

SEO copywriting or in other words search engine optimization is a special technique enabling to create and edit texts for websites in such a way to give readers an opportunity to read and understand the text. Secondly SEO copywriting is closely connected with key words. The matter is that websites require high ranking in search results and correspondently key words have a significant importance in this case. The main objective of SEO copywriting is increasing the search ranking of your website. Certainly in this case ranking is closely connected with targeted key requests.

In addition to working with visible elements of web pages SEO copywriting involves other elements of web pages especially those ones which contain keywords. These elements include titles, meta tags, descriptions, keywords, headings and so on.

The main peculiarity of SEO copywriting is that search engines are likely to index only websites containing unique content. As you know doorway pages are ignored by search engines. I hope you know that doorways are created for the only one purpose. Certainly this purpose is to achieve a high rating in search results. Thus, search engines reject unsuitable pages. By the way if you want to be a professional in the sphere of SEO copywriting then you should use up to 250 words for each page. Moreover one or two most targeted search keywords must be located in a special way in the text as well as other page elements.

So as you can see SEO copywriting demonstrates the best results in promotion of websites in search engines. With this method you can achieve high ranking in most search engines due to a large number of keywords, although not all the pages will have equal ranking in search engines. Some professionals from SEO copywriting argue that this method allows you to take high positions in search ranking. Even when taking into consideration such a possibility as regular changing algorithms of search engines any way you?ll have rather a stable success. Other methods of optimizing yield less stable results. But in this case I should give you an additional explanation. So if your 24 pages take the first 9 or 10 positions in search queries then some of them have achieved this thank to SEO copywriting while others have gained this because other no less effective methods have been applied. In general I can say that all these sites occupy the first positions of search results only from the fact that they fit to certain algorithms of search engines. As follows from this if you fail to meet these requirements of search engines then you?ll get quite different results. As you know search engines have a lot of caprices and sometimes it?s very difficult to satisfy their caprices. But I hope you?ll succeed with this task.

Currently world crisis has led to loss of jobs by many people. More and more of them address to Internet as the way to make money. And this is a truly unique opportunity to make one’s living. If you have no business idea or you need something to start from, try article distribution.

If you are good at article writing, it can change into your regular job. Luckily the online technologies offer many places to earn. Use Google and other search engines to look for “submit articles“. You will discover many sites accepting and even paying for article submission.

Check out various social networks and forums and review topics which are related to this. It is also recommended to subscribe to the RSS feed on this blog since it will allow to be well informed about the latest news and opportunities regarding “article submit” topic. Don’t lose this chance to fight bad times.

I?d like to tell you about some essential nuances of SEO copywriting. So numerous researches have shown that reading text from the monitor screen is approximately 25% slower than reading printed text. As a result, exactly because of this inconvenience of reading electronic text documents people avoid reading large amounts of text from the monitor screen. We also know that users do not like scrolling, which is another reason for inappropriate readability of electronic texts.

So therefore it?s important not to be afraid to reduce the amount of your text. Of course you should cut your text before publishing it on the Web. It?s not advisable to forget about this.
Despite the fact that the published web text should be concise, it does not mean that you needn?t to convey your personal point of view on a particular matter. But at the same time you should know that rudeness toward the reader is a completely unacceptable thing. It goes without saying that you should respect your readers. To my great regret many copywriters forget about this especially when taking into consideration the fact that our modern society hasn?t got stable moral values. Moreover we are losing these values unfortunately. So you should do your best to make your readers feel your respect to them. And it?s not a caprice of mine. It?s a really serious requirement you should stick to.

Taking into consideration the difficulty of perception of the text from the monitor screen, as well as the fact that viewing the materials on the web takes much time visitors of web pages usually avoid reading the text completely. So as you might have guessed in most cases Internet users can?t pay much attention to web texts. In other words their viewing is limited. And they can only focus their attention on those key words, phrases and paragraphs that are interesting for them. Naturally they omit those parts of the narration seem to be useless for them.

In fact a slight acquaintance with the text is typical for the Web in general. And there?s no wonder about it because the Internet isn?t a library. The World Wide Web is a great opportunity to get ?fast? information first of all. So as follows from this authors should take into account the following basic rules. Articles should be broken into separate parts with the headings of two or even three different levels. Titles should carry a maximum load of meaning and they shouldn?t be just a spectacular addition to the main text. After reading the headline, visitors should have a clear understanding of what is meant in this text or in the relevant section without reading the main text. I hope that all these requirements won?t be difficult for you.

Nowadays world crisis has resulted in loss of jobs by many people. More and more of them address to Internet as the way to earn money. And this is a really unique chance to make one’s living. If you have no business idea or you are looking for something to start from, try article promotion.

If you are good at article writing, it can turn into your regular job. It is fortunate that the Internet technologies offer many possibilities to earn. Make use of Google and other search engines to search for “article submission“. You will find many sites accepting and even paying for article submission.

Visit various social networks and forums and review topics which are related to this. It is also recommended to subscribe to the RSS feed on this blog because it will help to be well informed about the latest news and opportunities in respect of “article submit” topic. Don’t lose this chance to fight bad times.

I?d like to give you some recommendations concerning writing articles. First of all you shouldn?t write well-known things. For example such a statement as ?The new version of our program has advantages when compared with the previous version? is absolutely meaningless. It?s clear that the reader understands that the new version of the program differs from the older one for the better, otherwise it would make no sense to produce it.

Write short sentences. Long complex sentences should be divided into several short ones. Having written the text, try to reduce it by dropping the secondary fragments. In most cases it?s really possible. Some guys think that those guys who use complex sentences are more skillful as authors. But this point of view is completely wrong I should say. Now it?s known for sure that only those authors are competent who use short sentences and draw readers? attention in such a way.

Paragraphs should not be too large. The text is better perceived if each paragraph contains not more than six or seven sentences. Let me remind you that all of these recommendations apply only to the texts which are written specifically for the web. If the site is targeted on poems, novels, journal articles and other related materials then you should give your readers an opportunity to ?switch? the mode of their perception.

By the way I advise you to break up large articles into parts, each of which with a proper title. The user can view the headers and go directly to the desired portion of text. Sometimes it is convenient to divide the article to introduce two or even three levels of headings.

Studies of many experts have already shown that in most cases Internet users aren?t
likely to read pages of sites completely. Instead of this they prefer scanning them, stopping only at places of interest. In the first paragraph of the article you should expressed the basic idea and summarize the main value of the text. As a result, the user will know for sure from the very beginning whether he should go on reading or not. The reader is usually annoyed when he has to read the entire article to the end in order to understand if there is anything interesting for him in this article or not. For the same reason, avoid using the basic information in the beginning of the story. As you can see the main algorithm of catching readers? attention isn?t complicated at all. The main thing is that you should apply it more frequently. Only in this case your career of a copywriter will be successful. Of course I hope you?ve got appropriate writing skills. I wish you good luck in this difficult but tempting activity.

Currently economic recession has resulted in loss of jobs by many people. More and more of them address to Internet as the way to make money. And this is a really unique chance to make one’s living. If you have no business idea or you are looking for something to start from, try article promotion.

If you are good at article writing, it can turn into your regular job. It is fortunate that the online technologies offer many opportunities to earn. Use Google and other search engines to search for “submit articles“. You will discover many sites accepting and even paying for article submission.

Check out social networks and forums and look through topics which are respective to this. It is also useful to sign up for the RSS feed on this blog since it will allow to be well informed about the latest news and opportunities in respect of “article submit” topic. Don’t lose this chance to fight bad times.

The nature of the text for web pages is determined not only by its content, but also by the impression produced on readers. It goes without saying that the lack of grammar errors in the text is important, but it?s also important to provide information in a form that allows the visitor to focus on the most significant moments of the text.

If you create text for websites then you should adhere to the following recommendations. First of all it should comply with brevity. The pages should occupy no more than 50% of the text which can be used to use the same material for the printed publication. The text should be convenient for quick reference. Do not force visitors to read large paragraphs of your text. Instead of this you should use small paragraphs of course.

The significant amount of information should be broken into several pages linked together with hyperlinks. Of course you shouldn?t forget about the necessity to check the text. Before proposing an article for the WWW, it should be, at least looked through. The presence of misspelled words complicates perception of the text and reduces the speed of reading. Moreover it also often causes confusion.

It is also necessary not only to correct errors, but also to exclude unclear and incorrect words from the text. The structure of your sentences should be extremely simple. The matter is that the structure of complex words is more difficult to perceive in the presentation of information in electronic form.

Users aren?t likely to spend time on the full acquaintance with the reducible material and as follows from this a summary of the subject should be placed at the beginning of the page. The most important information should be placed in the upper part, based on the principle of the inverted pyramid. As you know this principle is often used in journalism.

By the way it?s known that very often Internet users read only the first sentence of each paragraph. So you should stick to the following principle in your creative activity. I mean the principle ?one paragraph is one complete thought?.

You should also limit the use of metaphors and it?s especially true for headlines. From my point of view the vast majority of readers needn?t metaphors at all. They need information first of all and nothing else. I think that metaphors will disappear soon because they aren?t suited for the 21st century as well as for the next generations. In fact as you can see texts are getting simpler. So you shouldn?t move away from this tendency. Try to make simple but at the same time extremely absorbing texts and your job will be always highly praised by your readers. Good luck in your creative activity!

Nowadays world crisis has resulted in loss of jobs by many people. More and more of them address to Internet as the way to earn money. And this is a really unique chance to make one’s living. If you have no business idea or you search for something to start from, try article distribution.

If you are good at article writing, it can change into your regular job. It is fortunate that the online technologies offer many possibilities to earn. Make use of Google and other search engines to look for “article submission“. You will discover many sites accepting and even paying for article submission.

Check out social networks and forums and look through topics which are respective to this. It is also recommended to subscribe to the RSS feed on this blog because it will help to keep track of the latest news and opportunities regarding “article submit” topic. Don’t lose this chance to fight bad times.