Three years ago online video advertising on Internet began to evolve rashly. In many ways, the development of this direction was induced by the increasing popularity of resource YouTube and its following “clones”. These sites, called “video hosting” turned over the face of the Internet, having proved that people are ready to look through videos right on their computers.

In 2007, after the purchase of YouTube by Google, it began the first experiments with video advertisement, which were widely publicized by the press. Fairness, it should be noted that in 2007 the market of online video advertising in the U.S. already existed, mainly due to professional video sites. But with the popularity of YouTube and its buying for $ 1.65 billion in the U.S. the boom of online video started and along with it - online video advertising. Now in the world there are thousands of professional and dilettant video hosting.

Before the financial crisis, analysts forecasted the growth of the U.S. market of online video advertising to $ 3.8 billion by 2013. Now with the new conditions the market will certainly be smaller, but in any case, it is able to outperform many other ad formats according to the paces of growth.

According to examination of eMarketer, nearly 67% of U.S. marketers in 2010 are intended to focus their marketing budgets on the online video advertising. Among the pollees this type of advertising is in half times more popular than advertising on social networking sites, in twice sought-after of promotion through search engines, and in three times more popular than usual banner.

How does it These days there are a few types of using of video player on the site as an advertising medium:

Ads before videos (pre-roll);

Advertising over the video clips (teasers, overlay);

Ads in the window before the start of video;

Contextual advertising in video clips;

Ads in the window after the video.

The most commonly used formats are “Ads prior to videos” and “Advertising over the video.”

Ads prior to videos are run after the user presses the button

Because of omnipresence of online video ads the marketers using online advertising have to re-evaluate their own strategies in order to answer the question: Is it necessary to shoot some videos or I can use TV for placing on the Internet? What is the optimal length of infomercial for broadcasting on the network: 15 or 30 seconds? Will video commercials busily playable at the beginning disserve to an advertised brand image? Is a contextual targeting really promising (targeting method, applied for demonstration of ads only on those pages which subject coincide with the thematic focus of ads)?

Until recently the markers have been too little information to check theories about what really works and what does not in the online video advertising. Meanwhile, the expenses of video advertising on the Internet grow every day, and if this year they will reach presumably $ 775 million, according to the prediction of the agency eMarketer to 2011 they should reach $ 4.3 billion. The producers of goods and their advertising distributorships improve their marketing approaches when concluding from the results of numerous investigations and lessons learned from their own practice.

Some of the findings are quite unexpected and conflict with conventional point of view. Namely: the efficiency ratio of disused (for translation in the network) TV commercials is traditionally low. Marketers have always believed that the choosy Internet users may be only interested in a special, interesting online translation of ads. However, today there are proofs of high effectiveness of location on the Web, including the promotional materials created for television broadcast. “The fact that the ads were created for other purposes or other media does not mean that it is unusable for placement in the web”, - said James Hering, director of integrated marketing at TM Advertising, Irving, state Texas.

Over the past month, the specialists of agency Carat Fusion have placed online some 15-and 30-second television commercials from the last campaign Hyundai “Smart Thinking” (”reasonable approach”). According to the spokesmen of agency, the approach has led to the wished results. “A record number of visitors of the site of company Hyundai evidences that there is a need to change perceptions and attitude towards video advertising, translating online,” - says Brian Metheny, director of advertising distribution service in the group of companies Carat. According to representatives of Carat, for the first four days of translating of TV advertising Hyundai videos on the web, the number of inquiries referred to advertising campaign “Smart Thinking” in the different search engines became more than three times.

Partly, these results could be caused by the fact that the wandering web users are still thrilled by this form of demonstration of advertising, because it is still relatively new. Nevertheless, experts believe that over time the novelty factor wears off, and it will be much more difficult for advertisers to reach an equally positive response to video advertising, placed online, whatever it was: originally filmed for the Internet or convert television.

Often we come across the situation when we want to present goods, products or services. While considering the best way to do that, I would recommend using internet videos. Video presentations have proved their effectiveness already. Thus, if you are want to try this, check out this internet videos site - there you can find all the info required. Web network has already become a huge advertisement market helping to increase sales. That’s why make use of internet videos whenever you need to present your goods or even simply to explain anything to your customers.

According to professionals, online video advertising will be one of the most popular forms of ads in the near future. This is facilitated by increasing the spread of broadband Internet access and cost reduction of tariffs. The main benefits of video advertising on the Internet are: effect of newness, interactivity and big target-ability.

The respond in the online video advertising is higher than in traditional banner ads. Just about 60% of users after viewing video advertising undertake any consumer actions.

There are a few kinds of video advertising on the Internet:

In-Banner Video - demonstration of video in a banner ad of a standard format. It is the most common format of video advertising.

Pre-roll - demonstration of the advertising video before the main video content that the user intends to watch.

Post-roll - video demonstration after the main video content, which the user has watched. It is considered a more efficient format than the Pre-Roll, as it is less irritating for users. Respond, as a rule, is in several times higher than at the Pre-roll format.

Video context - video demonstration in the scope of content pages of the site (when hovering the mouse on a keyword with a hyperlink, the video is demonstrated). There is also another variant of video context - demonstration of text and graphic blocks atop the video content. But this option is quite controversial, because can annoy the Internet users.

Video ads can be displayed automatically after loading the page of the site or at any user’s operation (hover or click).

Settings:

- Location Targeting;

- Limit of the frequency of demonstration advertising to a single user;

- Targeting by subjects (channels);

- In some systems it is accessible targets: on providers, on content pages.

This kind of advertising is so popular that profile institutions publish their advices about the standardization of this type of advertising functioning.

What extent is this type of ads more effective than others, existing online to?

This type of advertising is the most similar to television commercials and advertising in movie theaters. Video advertising - is a good tool for the creation of attitude toward the brand. Moreover, video adsusually contact with the user for a longer time, have a stronger emotional effect and are usually better memorized. Unlike TV advertising, video ads are more precise. For example, you can count very accurately the quantity of users who looked a movie, or show the video only to users of a particular region.

What are the weaknesses of this kind of ads? The main weakness of this kind of advertising - is that the user need to download a much larger volume of traffic than usual when demonstrating banners.

What are the perspectives of growth of this segment in the near future? With the development of the Internet the traffic capacity increases, that is why it becomes more and more users that are able to watch the video ads. I consider this type of advertising has the most optimistic perspectives.

Quite often we face the situation when we would like to present goods, products or services. While considering the best way to do that, I would advise to take advantage of internet videos. Video presentations have proved their effectiveness already. Thus, if you are interested in this, visit this internet videos site - there you can find all the info required. Web network has already become a huge advertisement market helping to increase sales. That’s why make use of internet videos whenever you need to present your goods or even simply to explain anything to your customers.

News sites are becoming much less resemble journals and much more - TV. CNN.com and espn.com give off for the video the best place on the pages, often forcing users to view the ad before reading. Even the Wall Street Journal has emphasized in its player and two newscasts live every day.

The main reason of such behavior, certainly, is money and advertising. While in all other categories of ads the budgets are reduced, video advertising is booming. News sites add more videos to catch rapidly growing demands of advertisers and get more profit.

Interest in the video reflects the alterations in the perception of news by consumers. Important, whether it is presidential elections or the death of Michael Jackson, significantly increase the number of video views, and every time someone from new visitors becomes a regular visitor of the site.

“Every major event makes the video more popular than ever before” - said Charles W. Tillinghast, president of msnbc.com, a joint company of NBC Universal and Microsoft.

General Manager Mr. cnn.com K.C. Estenson commentated the situation more circumstantially: “Nowadays people use the Internet differently. Broadband access has become more widespread and more and more websites with video become accessible, so that people already wait that it will be video on the site.”

According to comScore, the websites of newspapers The New York Times, Gannett and Tribune attain a million hits of video streams monthly. In this case, news sites are only responsible for a small fraction of the 25 billion video streams considered by comScore monthly. According to records, in September in the section “news and information” it turned out 500 million video views. The biggest players in this segment were msnbc.com (162,000,000) and cnn.com (148,000,000).

But even if we look aside the news sites, nowadays video is the fastest growing segment of online ads. According to data from Interactive Advertising Bureau, in the first half of 2010 digital video has brought $ 477 million of revenue that is on 38% more than during the same period. Dominating in the market is search ads with the number of $ 5 billion over the first half of 2010, but growth of this segment is relatively small.

Analysts expect that in future the tendency of inflow of money in the segment of video ads on the Internet will save. Investigative firm eMarketer expects an increase in the segment by 35% -45% each year over the next five years and achievement of the mark of $ 5.2 billion in 2014 (though the search ads will not be bypassed by video, the projected figure for 2014 for search advertising - $ 16 billion).

In its prediction for the next five years, eMarketer say that video advertising will become the “basic channel” which will enlarge the expences of major advertisers.

Quite often we come across the situation when we want to present goods, products or services. While thinking of the best way to do that, I would advise to take advantage of internet videos. Video presentations have proved their effectiveness already. Thus, if you are interested in this, visit this internet videos site - here you can find all the info required. The Internet has already become a huge advertisement market assisting to increase sales. That’s why prefer internet videos whenever you need to present your goods or even simply to explain anything to your customers.

Video Marketing - is a new, easy, inexpensive and efficient tool that allows you to:

Enhance the flow of new clients to your business;

Lower the costs of their search, recruitment and closing of the deal;

Increase the quantity of repeat sales;

Reduce the advertising budget …

How?!

It is created many systems that will help you increase your business profits with less time and money expenditures. It is a simple, inexpensive tool available to anyone with the help of which you will be able to attract free flow of users to your site and convert them into buyers.

You may learn to create educational video courses for your customers, workers and partners, through which you are able to demonstrate how to use your product, rather than to explain using your hands. You can search such courses on the Internet and to find the one which will be understandable to you.

If you look closely, you’ll see that small and medium-sized businesses in different areas have been successfully promoting their goods and services to the Internet with the help of video.

The reasons for the impetuous development of video marketing on the Internet are clear:

There is no better way to grab the attention of the user on the Internet than the video. Attention is worth money. The more attention the consumer pays to your company, the more funds he would bring to it.

Not every holder of small business can afford to buy advertisement on television or on radio. To select advertisement in the newspaper or in a popular niche magazine among rivals, you also need to invest a lot of resources, both monetary and creative.

TV and radio advertising encompasses too wide audience. It is reckoned for consumer products and for enhancement of the company’s brand.

On the Internet you are able to send your marketing report only to those people that you need which correspond to the profile of your target audience and who are interested in receiving information from you.

You can evaluate the effectiveness of your action with mathematical accuracy. This let optimize an advertising campaign on the wing, timely taking into consideration the reaction of the market, adjust your actions and, as a consequence, to save budget.

To distribute videos is cheap.

With the development of technologies to create and spread video on the Internet is becoming easier and cheaper. Effectiveness of the use of video in direct-marketing, email mailings enhances the respond in many times compared to the textual materials. After all, it is no secret that humans perceive information through the 5 channels of perception (hearing, seeing, feelings, smell, taste), and video, in contrast to text, impacts immediately on two main ones - the auditory and visual.

Thanks to it you can inform your marketing message to the final consumer not only with words but using the body, eyes, smile, filling the communication with your audience with human warmth and feelings.

People buy goods based on emotions at the people and firms they like and whom they believe. And, if you are not able to communicate personally with your customer, what could be better than the video appeal over the Internet during sales and consultations? Using video let you refer “individually” at the same time to thousands of people!

Quite often we come across the situation when we need to present goods, products or services. While considering the best way to do that, I would advise to take advantage of internet videos. Video presentations have proved their effectiveness already. Thus, if you are interested in this, check out this internet videos site - there you can find all the info required. The Internet has already become a huge advertisement market assisting to increase sales. That’s why prefer internet videos whenever you need to present your goods or even simply to explain anything to your customers.