What do people want to see when they look at an airline carrier corporate video . They want to know that the airline is modern and up to date. They want to see images of sleek attractive airports and planes gliding effortlessly through the air. They want to know about awards the airlines has won, their record of safety. And they want to hear about the cities and countries serviced by the airlines. The Malaysia Airlines Corporate Video does this, and more.

The video begins by emphasizing the experience and importance of Malyasian Royal airlines. Not only has it been in operation for more than 50 years, it was also the official airlines of the Malaysian Royal family. It changed to become the official carrier of the newly proclaimed state of Malaysia. We are assured to hear this is the finest airlines in Malaysia.

Then the video begins to provide important corporate images. The airlines transitioned from a regional airline to an international airline, it is international, it has one of the largest fleets in Asia and it is a premier world carrier. Lest we worry that conditions in Malaysia might be a bit primitive, we are informed that the home airport base, KL International airport is one of the largest and most complex international airports in the world. This statement is backed up by clips of the airport, and the sophisticated subway system, which takes passengers to the nearby modern city Kuala Lumpur.

The video then presents a list of impressive awards the airlines has won: best signature dish, finest airport lounge, best airline staff in the world for four years. Having convinced us that the airline is up to date reliable and reputable, we now are presented with images of the plush comfortable interior, current and future airplane upgrades, and the redesigned cabin, along with seats that recline into a bed.

The video is notable for its thorough presentation, and devotes a segment to presentation of the exceptional award winning safety, security and consistency features of the airlines. The video also presents the Maskargo, division of the air carrier, which provides award winning air shipping service.

The video chooses to close with on screen presentation of testimonials of some of the passengers. What we read from the passengers is consistent with what we have seen on the screen.

The task of a corporate video about an airline from a third world country is to convince viewers that their airline is reliable, up to date and even more has all the features of any of the world’s great airlines. This the video does admirably. From the start which emphasizes the political stability of the country as well as the continuance of the airline despite a recent change form Monarchy to democracy, to the middle, which presents the airline corcorporation as a modern up to date air carrier, to the awards and testimonials, the video presents all the material necessary to convince viewers that it is a totally first class world airlines. The carefully crafted video narration is backed up with illustrative clips of the sleek airline in action, the modern cabin interior, the modern international airport and modern city surrounding the Malaysian airport.