Archive for category Video Production
Boom In The Online Video Ads.
Posted by SEO SERVICES in Video Production on December 3rd, 2010
News sites are becoming much less resemble journals and much more - TV. CNN.com and espn.com give off for the video the best place on the pages, often forcing users to view the ad before reading. Even the Wall Street Journal has emphasized in its player and two newscasts live every day.
The main reason of such behavior, certainly, is money and advertising. While in all other categories of ads the budgets are reduced, video advertising is booming. News sites add more videos to catch rapidly growing demands of advertisers and get more profit.
Interest in the video reflects the alterations in the perception of news by consumers. Important, whether it is presidential elections or the death of Michael Jackson, significantly increase the number of video views, and every time someone from new visitors becomes a regular visitor of the site.
“Every major event makes the video more popular than ever before” - said Charles W. Tillinghast, president of msnbc.com, a joint company of NBC Universal and Microsoft.
General Manager Mr. cnn.com K.C. Estenson commentated the situation more circumstantially: “Nowadays people use the Internet differently. Broadband access has become more widespread and more and more websites with video become accessible, so that people already wait that it will be video on the site.”
According to comScore, the websites of newspapers The New York Times, Gannett and Tribune attain a million hits of video streams monthly. In this case, news sites are only responsible for a small fraction of the 25 billion video streams considered by comScore monthly. According to records, in September in the section “news and information” it turned out 500 million video views. The biggest players in this segment were msnbc.com (162,000,000) and cnn.com (148,000,000).
But even if we look aside the news sites, nowadays video is the fastest growing segment of online ads. According to data from Interactive Advertising Bureau, in the first half of 2010 digital video has brought $ 477 million of revenue that is on 38% more than during the same period. Dominating in the market is search ads with the number of $ 5 billion over the first half of 2010, but growth of this segment is relatively small.
Analysts expect that in future the tendency of inflow of money in the segment of video ads on the Internet will save. Investigative firm eMarketer expects an increase in the segment by 35% -45% each year over the next five years and achievement of the mark of $ 5.2 billion in 2014 (though the search ads will not be bypassed by video, the projected figure for 2014 for search advertising - $ 16 billion).
In its prediction for the next five years, eMarketer say that video advertising will become the “basic channel” which will enlarge the expences of major advertisers.
Quite often we come across the situation when we want to present goods, products or services. While thinking of the best way to do that, I would advise to take advantage of internet videos. Video presentations have proved their effectiveness already. Thus, if you are interested in this, visit this internet videos site - here you can find all the info required. The Internet has already become a huge advertisement market assisting to increase sales. That’s why prefer internet videos whenever you need to present your goods or even simply to explain anything to your customers.
Video Marketing Is A Beneficial, And Simple Tool For Your Business.
Posted by SEO SERVICES in Video Production on December 2nd, 2010
Video Marketing - is a new, easy, inexpensive and efficient tool that allows you to:
Enhance the flow of new clients to your business;
Lower the costs of their search, recruitment and closing of the deal;
Increase the quantity of repeat sales;
Reduce the advertising budget …
How?!
It is created many systems that will help you increase your business profits with less time and money expenditures. It is a simple, inexpensive tool available to anyone with the help of which you will be able to attract free flow of users to your site and convert them into buyers.
You may learn to create educational video courses for your customers, workers and partners, through which you are able to demonstrate how to use your product, rather than to explain using your hands. You can search such courses on the Internet and to find the one which will be understandable to you.
If you look closely, you’ll see that small and medium-sized businesses in different areas have been successfully promoting their goods and services to the Internet with the help of video.
The reasons for the impetuous development of video marketing on the Internet are clear:
There is no better way to grab the attention of the user on the Internet than the video. Attention is worth money. The more attention the consumer pays to your company, the more funds he would bring to it.
Not every holder of small business can afford to buy advertisement on television or on radio. To select advertisement in the newspaper or in a popular niche magazine among rivals, you also need to invest a lot of resources, both monetary and creative.
TV and radio advertising encompasses too wide audience. It is reckoned for consumer products and for enhancement of the company’s brand.
On the Internet you are able to send your marketing report only to those people that you need which correspond to the profile of your target audience and who are interested in receiving information from you.
You can evaluate the effectiveness of your action with mathematical accuracy. This let optimize an advertising campaign on the wing, timely taking into consideration the reaction of the market, adjust your actions and, as a consequence, to save budget.
To distribute videos is cheap.
With the development of technologies to create and spread video on the Internet is becoming easier and cheaper. Effectiveness of the use of video in direct-marketing, email mailings enhances the respond in many times compared to the textual materials. After all, it is no secret that humans perceive information through the 5 channels of perception (hearing, seeing, feelings, smell, taste), and video, in contrast to text, impacts immediately on two main ones - the auditory and visual.
Thanks to it you can inform your marketing message to the final consumer not only with words but using the body, eyes, smile, filling the communication with your audience with human warmth and feelings.
People buy goods based on emotions at the people and firms they like and whom they believe. And, if you are not able to communicate personally with your customer, what could be better than the video appeal over the Internet during sales and consultations? Using video let you refer “individually” at the same time to thousands of people!
Quite often we come across the situation when we need to present goods, products or services. While considering the best way to do that, I would advise to take advantage of internet videos. Video presentations have proved their effectiveness already. Thus, if you are interested in this, check out this internet videos site - there you can find all the info required. The Internet has already become a huge advertisement market assisting to increase sales. That’s why prefer internet videos whenever you need to present your goods or even simply to explain anything to your customers.
The Tapestry Of A Corporate Video
Posted by SEO SERVICES in Video Production on November 3rd, 2010
Did you every think of yourself as a playwright or weaver? If you are a businessman who has decided to undertake writing the storyline for your corporate video, you will find you have undertaken a bit of both challenges. In this article, we will look at the task of weaving the fabric of your corporate video
The technique of weaving the story line in a corporate video is well illustrated by the video journalist videographer Alan Horwath created for the Arnold School. The Arnold video can be found at: http://www.alan-howarth.com/corporate-video-production.html
Once you have decided upon the content you will be presenting to your viewers, and have decided how you will order the presentation of the concepts contained in your content, you must determine how you will present each of your concepts.
A corporate videographer has a number of individual elements he can use to present his themes. Most videos, especially those of a journalistic style, will include footage of individual members of the company speaking to the camera, testimonials about the company and scenes of the company in action, It is useful to think of these different elements as a number of characters you will arranging into a play. As with a play, most characters appear intermittently throughout the production and only a few appear only once. As the play unfolds you learn more about each character as he plays his role in the unfolding drama.
This type of video structure can be compared to a woven tapestry. Each character or type of action is like a vertical strand or warp, that runs from the beginning of the video to the end. Horizontal strands, or the weft, represent different themes that are being presented in a each segment of the video. The meeting of the strands represents the potential appearance of the character or action in a given topical segment of a video. Unlike a tapestry, the scriptwriter has the option to choose which characters and actions he will use to support the given content or concepts presented in each section of the video.
The actors and speakers who appear in the Arnold video include the Headmaster, a teaching instructor, an alumnus who subsequently sent his child to Arnold, three graduates of Arnold, the head of the 6th form and additional teachers and children who appear in various parts of the video. The conceptual arrangement of the video appears in the following order: Arnold’s care for the children and their development, Arnold’s pastoral care of children, Arnold’s efforts to help children meet eventual career challenges, Arnold’s academic training, Arnold’s support of students in extracurricular activities, Arnold’s college prep, Arnold’s family atmosphere including the importance of the parent’s investment in their child’s future.
As each topic appears in the story line presentation, the videographer splices in appearances from character who can appropriately contribute to the presentation of that topic. Not every character appears in every segment, and some characters appear only once, and the headmaster appears in many. Altogether, the structure provides unity, cohesiveness and texture to the video.
When using this approach to video story line creation, be sure to do the following: before starting to write, determine the content you wish to pass on to viewers and break it down into a number of concepts, consider the psychology of your target audience and order the presentation of your themes in a way that is most likely to appeal to the target audience, look over your characters, and subject matter and determine which characters and which subject matter will effectively help to present each concept as it comes along in the story line.
Remember it isn’t necessary to include each character in each segment. It is much better to vary the appearances as this adds interesting texture to the video.
Good-luck on your production.
Sincerity And Honesty In A Corporate Video
Posted by SEO SERVICES in Video Production on November 1st, 2010
John Horwarth is a journalist turned corporate video producer who firmly believes in producing documentary style corporate videos. He presents the following points on his website.
1) tell your story - communicate - don’t waste viewer’s time showing silly, flashy effects and dancing pixels.
2) content is king - anything else is there to make up for a lack of content
3) if the weird stuff starts creeping in it’s usually because the content starts to weaken
4) editing is the ‘punctuation’ of your film, it should be unobtrusive
5) Corporate video is all about the audience, the viewer,
6) It’s not about the director being clever, it’s not about the editor being clever
An example of his style is seen in his documentary corporate video of the Heywood School, found on his website at: http://www.alan-howarth.com/corporate-video-documentary-style.html
The Heywood school is an academy for “disengaged learners,” children age 14-16 who have dropped out of school and have no goals in life. The program lasts for three weeks and teachers seek to instill qualities such as team work and motivation, which will help these young people when they return to school and continue on with their life. The academy relies on funding from the community, and they worked with John Horwarth to make a corporate video that would help them get the support they required.
Like other Horwarth videos, this video is documentary in style. There are no special effects, no motivational background music, no special slicing to create collage effects, split screen or fancy video transitions.
The meat and potatoes of the video is composed of three elements, the on screen and off screen voice of the Associate Director, Rachael Hanson, describing the purpose of the academy, intermittent scenes of the boys playing and engaged in various activities and individual testimonials from or interviews with boys in the academy.
No one can deny that the video is successful in imparting to viewers what the Heywood School is and what it does. Through talks with the boys in the program combined with the running commentary of the Associate Director, viewers get a clear picture of how the academy works, how it helps the boys and how it motivates them to return to school.
It is valuable to watch the video along with the testimonial video made by the principal of the school. After first watching the video, I was a bit disappointed. When making documentaries, one is a bit dependent on the vocal abilities and photogenicity of the subjects being interviewed. While the Associate Director of the school had good screen presence, some of the boys were shy and had thick Cockney accents, which when placed against the background noises were hard to hear. Secondly, when comparing this video to other corporate videos like it that have background music, I had to admit that the level of emotional catharsis created by this video was less than the others. One can extrapolate from watching other videos like this, which employ background music, that scenes like these of the boys playing, combined with appropriate background music can be very emotionally arousing.
So after concluding that the video only somewhat roused my feelings, I was curious to know how successful it had been at fundraising. Surprisingly, the director of the academy said that the video had won a lot of support for the program and a lot of people had bought into it.
I concluded from this testimonial that on screen sincerity can win a lot of support for a corporation or program. I also observed that, whether necessary or not, there appears to be a dichotomy in corporate videos between the focus on sincerity and the focus on the creation of special emotional arousing special effects. Both sincerity and emotional arousing scenes would be expected to increase viewer support for a corporation. However, Mr. Horwarth firmly believes that sincerity comes first. Certainly, as this video shows, sincerity can be very effective. However, whether or not adding a little music into the video and working on improving the acoustics would have helped or hurt the effectiveness of the effort is impossible to say.
Communicating Effectively With A Corporate Video
Posted by SEO SERVICES in Video Production on November 1st, 2010
There are many styles of corporate video, many approaches to making a good corporate video, and many tenants of video production that can lead to production of a good corporate video. One interesting approach is presented by Alan Howarth on his website www.alan-howarth.com .
Alan is a video producer with 25 years experience in journalism and broadcast production. His basic tenant is that if your video looks like a corporate video than it has failed. Alan is alluding to the traditional style of corporate video which is meant to overwhelm the viewer with its grand production style Alan’s approach, on the other hand, one that is increasingly in favor in the corporate video world, is to create corporate videos that look and feel like news reports and that engage the public.
Corporate videos, Alan points out, should not be made to indulge the corporate leaders. They should be made to communicate with the public. Therefore, Alan finds that presentations containing public testimonials from satisfied clients, and words from the corporate workers, reach the public much more effectively than videos featuring a presentation by the company CEO.
Alan’s approach is not static but creative, and he is always looking for new ways to reach the public. In one shot for example, made for a perfume company, he went out to retail stores where the product is sold and talked with customers who were shopping for perfume. Live footage shot in a retail store environment has public appeal. It allows viewers to see the product through the eyes of consumers like themselves and thus becomes more believable and less pompous.
In another shot for the same production, Alan interviewed people on the street in a retail shopping district. Alan was looking at the product through the eyes of a typical shopper, a character that will be most believable to the public.
Alan’s approach to corporate video production goes a long way towards replacing mere pompous fanfare with solid content about the product being presented In my own experience reviewing corporate videos, I have found that one needn’t, however, be so absolute in pursuit of content. Sometimes, for example, the boss of the company is the most engaging and photogenic member of the business. In that case, I believe he should be featured in the company corporate video. In another company, the office secretary might be the most photogenic and communicative member of the concern. Some videos do well with a professional moderator.
In any case, whatever means is used to communicate to the audience, the main point Alan is making is that the video should communicate to the public and not at them or down to them.
Taking News Style Corporate Video To The Limit
Posted by SEO SERVICES in Video Production on October 30th, 2010
Use of a news reporting style in corporate video has been more and more popular in recent years. Video producers taking this approach, seek to strike a balance between the objective news style and the need to present positive information about the corporation. Unlike a news report, the news style corporate video is everything positive and nothing negative. Videographers try to temper the one sided approach by adding in more news like elements. And who can do that better than a former journalist with years of broadcast experience.
Alan Howarth, a journalist turned videographer makes it clear on his web site that he seeks to present his clients to the public in the most natural way possible. He likes using the journalistic approach to corporate video, and he is always seeking new innovative ways to let a reporting style video temper the otherwise blatantly obvious one sided reporting seen in most corporate videos.
His video for Audi driver Adam Smith, is example of this genre. Adam Smith was a young driver in England with great promise. His supporters wanted to set up a corporation to generate enough money for him to race solidly for a couple of years and hopefully make it into the big time. Investments would be paid off as money began rolling in from racing awards and endorsements.
Mr Howarth made the video. It was a typical corporate in that Adam was the center of attention. His accomplishments, his racing successes and skills and his potential were featured. However, stylistically, the video was made to appear like typical car racing footage. There was objective filming of the races. The footage covered moments when Adam was making his move ahead of other cars, however, the narrating style was identical to typical sports car racing narration.
After the race, there were interviews with fellow racers and supporters. The interviews were like corporate endorsements in that they featured Adam’s positive qualities and there was no effort to look at any negative features. On the other hand, some of the footage appeared to be spontaneous live news coverage as well, such as when he was interviewed just after a race he had won.
Like any corporate video, this one had a purpose for creation, and the purpose emerged towards the video’s close. It came out that Adm’s supporters were trying to set up a corporation to provide funding for him, until he obtained enough stature to bring in money from earnings and endorsements. But even this material was presented spontaneously in the style of sponnataneous interviews with Adams supporters and colleagues.
The video of Adam Smith can be seen at http://www.alan-howarth.com/corporate-video-content.html . On the whole Mr Howarth’s videos are interesting in that his efforts to use news style to make corporate video production are skillful and likely to carry this genre as far as it can go.
Logo Symbols In Corporate Videos
Posted by SEO SERVICES in Video Production on October 26th, 2010
Many corporate videos begin and end with the corporate logo. Most businesses have a logo, and yet how many people realize the depth of thought that frequently goes into the creation of a corporate logo.
In general, the world of the business and the world of religion and spirituality are two separate entitities, but in one area they do merge. A researcher has found that the symbolism and shapes found in corporate logos frequently devolve from deep symbols, which are found and described in the Masonic tradition.
In the video The Freeman Perspective found at _http://www.youtube.com/watch?v=-LesRmd4v60, the narrator points out that many of the great men in American society are or were Masons. For example, according to some studies, 50% of American Presidents were either members of the Masons or affiliated in some way with the Masonic order. Likewise, many of the founders of America’s great corporations also are or were members of the Masonic order, Many other famous Americans such as Arnold Palmer, Jay Edgar Hoover, Burl Ives, Gene Audrey, John Glenn and more wer 33 rd degree Masons.
Since much of Masonic study is known to concern itself with knowledge of important symbols, it should come as no surprise that many these great leaders of American enterprises have choosen to blend symbols they studied in Masonic teachings into their corporate logo.
To take a concrete example, consider the geometric oblong square, a shape found in many corporate logos. According to the Freeman’s perspective, the oblong square harkens back to an ancient practice found in Egypt in which visitors to the court would stand with their heels touching and their feet pointing outwards, much like the first position in ballet. According to the Freeman’s Perspective, this stance is one of the historical origins of the oblong square symbol, which also relates to the stance of Masons in the first three degrees of their study.
According to the Freeman’s perspective, the oblong square symbol is found in the logo of the Bank of America, which actually shows the foot positions of the first three Masonic degrees. The same oblong square is found in the Dell logo and a winged oblong square symbol is found in the Sprint logo. Additional oblong squares are found in Sam’s club and in the Enron symbol.
While all of this might seem like mere coincidence, it becomes more understandable when we remember that the leaders of many of these giant corporations have studied these symbols in their secret Masonic initiations.
This hidden yet prevalent phenomenon teaches something about the nature and importance of the corporate logo. A corporate logo is more than a mere attractive or dazzling geometric design. The logo is meant to portray or symbolize some essential essence of the corporation. Or else, perhaps, the symbol is recognition of a deeper reality to which the corporate leaders are devoted. In addition, one can speculate that in keeping with the belief of the Masons, proper use of these symbols may actually bring into realty the power represented by the symbol. So for example, inclusion of an oblong symbol in the corporate logo is a recognition that the corporation as a whole or corporate body stands, at all times, before a higher power. Employing a symbol like that in the logo serves as a reminder to all understand members of the corporate body, before whom they work and to whom they must reckon an accounting of their actions.
A Corporate Videos First Impression
Posted by SEO SERVICES in Video Production on October 23rd, 2010
First impressions are memorable, and a quality corporate video will seek to lead off with an image or logo that makes a meaningful and memorable impression in the minds of the viewer. Frequently, the subject matter of the intro will not merely be an attention grabber; it will also present the ethos of the company and the essence of what the video will subsequently be presenting.
To illustrate my point, I will use the intros of four corporate videos found on You Tube.
The Corporate Video, Treyer Paletten Bad Peterstal, found at http://www.youtube.com/watch?v=N_yIt8WLpZg introduces the Treyer company, a corporation that harvests lumber from the Black Forest in Europe. The video begins with a closeup of a large tree trunk. The camera pans across the flat wood surface and we see the system of circular ridges on the face of the wood. The series of ridges, which the tree had added year by year, tell us about the essence of what wood is and tell us also about the corporation, which like the tree, has grown over the years, bit by bit to reach its current size. The background music is ambient forest or jungle music, which adds to the effect created by the visual imagery. The camera subsequently pans to the surrounding forest, as we see leaves and the sun shining through the leaves.
The First Climate Corporate Video found at http://vimeo.com/1406550
begins with a shot of vaporous clouds passing across the sun and obscuring it. The camera then pans away and we see that the vapor is pouring out of the smokestack of a factory. The effect of the scene is enhanced by background music consisting of stringed instruments playing a classical theme such as one might hear in a climactic emotional moment of a movie. The scene then shifts to a dessert, where a nomad is walking across the sands with his burden laded donkey, Together the scenes foreshadow the central theme of the video which is the danagers of global warming and the loss of the ozone layer that protects man from the sun.
The Malaysia Airlines: 2005 Corporate Video
found at http://www.youtube.com/watch?v=ISEfIUc_kow begins with a view from an airplane flying above the clouds. As the plane cruses along, we view a time line of the airline’s plane development superimposed on the sky. Each new plane model is represented by its picture on the time line, which flashes on the screen, one at a time. The scene is enhanced by background music consisting of light percussion and wood flutes, which together produce an airy sounding theme. The desired impression imparted by the opening scene, which is emphasized throughout the video is that Malaysia Airlines is not merely a regional carrier, but in fact a world class carrier with world class airplanes.
What do all three corporate video intros have in common. Each one, presents in pictorial form the central theme or ethos of the video to come. Each one is presented as attractive imagery with appropriate musical accompaniment. Each one is designed to leave an indelible impression on the viewer at the moment when he is freshest.
Significantly, when a viewer prepares to watch a new video, it is with a sense of anticipation and expectation that he will have a pleasurable experience. He eagerly awaits the first scene to tell him if his anticipation was justified. If he is not disappointed, then he will probably watch the whole video. So the opening scene of the video has an important task to do, to meet the expectations of the viewer.
Intros that present the video’s theme, in addition to attracting attention, are most effective. A killer intro might attract viewers only to disappoint them a few seconds later when the actual subject of the video is presented. A related theme intro, on the other hand, that attracts the viewer, will probably hold his attention throughout the whole video, since the viewer already knows what to expects.
Filing The Body Of A Corporate Video With Substantial Material.
Posted by SEO SERVICES in Video Production on October 22nd, 2010
The meat of a corporate video is the content of the video which appears after the intro and before the close. In the Volvo Trucks North American Corporate Video, found at http://www.youtube.com/watch?v=Uook3SXdZnE
, for example, the intro is a shot of a Volvo truck traveling across a bridge in the early morning light. The narrator states “another day, and another important load to carry. The intro is artistic, aesthetic creative. The body of the corporate video, on the other hand contains the content and the message, which the company needs to be conveyed.
Before actually writing the storyline or narration for the body of the video, the company should have decided exactly what they are planning to say. What problems are they addressing, what achievements of the corporation do they wish to present, what changes in corporate policy or product focus do they wish to explain to shareholders, what new developments are down the pike, and liable to excite shareholders,
The video should address company problems early on, in order to put viewers at ease. The solution should be presented immediately after the presentation of the problem. The Volvo video, for example, addresses the following problem and solves it in two lines of narration appearing early in the script.
“In 1998, the Volvo group sold its passenger car business, and since then its focused exclusively on commercial transport including trucks. With annual sales of approximately 27 billion dollars, the Volvo group is a world leader in heavy trucks. ”
For those who didn’t know, the narrator informs the public that Volvo officially terminated its passenger car line in the 1990s. Viewers are now wondering how that decision affected corporation sales. In the next line the narrator notes the 27 billion dollars in annual sales.
If the body of a corporate video is impressive it should achieve that effect by the presentation of solid facts. Corporate videos are no place to be gimmicky or sensational. The Volvo video, for example describes the location of the major manufacturing plants in North America, and informs viewers that Volvo is now the second largest manufacturer of large trucks in the world. That’s not showmanship, that’s a truly impressive fact!
Corporate products should be described in a thorough manor, but without losing the audience in pursuit of detail. The video should maintain a balance between information and entertainment, being neither too weighty nor too empty headed. The Volvo truck maintains a balance by backing up descriptions of their truck lines with quality video snips of their brightly colored trucks riding down America’s highways.
Video producers, should know who their audience is likely to be, and tailor the content accordingly. If it will be seen by corporate investors and shareholders, then the content should be presented like pieces of steak that have been cut up into bite sized chewable pieces. The individual pieces should be appropriate for easy consumption. Taken as a whole, the pieces fit together and tell a whole story.
Impressive corporate facts and accomplishments are the delight of any corporate video. One fact included in the Volvo video, is the that Volvo is the largest heavy duty engine manufacturer in the world. After introducing the various plants, the video goes on to describe Volvo’s large network of 250 maintenance centers which keep Volvo trucks on the road. Then the video describes Volvo’s subsidiary Petro, which provides light service for Volvo trucks. Added to this is Volvo Link, which provides satellite navigation for the trucks, and Volvo Commercial Finance , which provides financial arrangements for purchasing Volvo trucks. The video content taken as a whole gives the viewer the satisfied feeling that Volvo provides comprehensive truck manufacturing, sales and performance support.
We can learn from the Volvo video that the content in the body of the video should be substantial and presented in an orderly and non-repetitive fashion. The content must address every problem targeted by the video and inform the public of the corporate achievements in a comprehensive and entertaining manor that leaves the viewer satisfied that he has a complete picture of how the company is doing.
How A Corporate Video Can Capture The Public Attention
Posted by SEO SERVICES in Video Production on October 21st, 2010
Corporate Video Production in Boston 2 found at http://espanol.video.yahoo.com/watch/8300343/22135476 presents bioengineering at the Massachusetts Institute of Technology. The promotional video clip features a distinguished professor presenting his research in the area of biomedical engineering; complete with a few shots of the laboratory.
While the corporate video clip does not have any motion graphics, captions or other special effects, it grabs people’s attention because of the content, and proves once more that content is king. People will pay attention to this video because it provides information that is relevant to their lives.
Without any special effort, the far reaching vision, the excellence and potentially useful applications of the research will impart to viewers a sense of the academic standards of MIT, in a completely natural way. The video will help to transforms the generalized public association of MIT with technological excellence into an appreciation of their role in producing socially relevent bioengineering research.
What should a corporation that is not as well known as MIT do, if they want to imitate this example, when they go to make their own corporate video? The answer is that before their corporate video, the producers and members of the concern must ask two questions. First, what are the unique qualities of excellence in their corporation. And secondly, what do these qualities mean to the public. Or put in another way, which of their outstanding qualities are going to be of greatest interest to the public.
It is important to realize that MIT did not randomly present one of their excellent projects to the public community. They could have presented any number of technical or theoretical areas of research found at the University; rather, they presented research which has meaning to viewers. The meaning translates into rapt attention which serves to magnify and underscore the central point of this video that MIT is an institution of excellence. The institution is one of excellence in general. But more importantly for the viewer, it is an institution of excellence in an area that can better his life.
So how can this plain message be incorporated into today’s trendy corporate videos, which come with killer intros, captivating narration, powerful branding imagery, hypnotizing sound tracks and captivating visual imagery? The truth is that a successful corporate video can include all of these features. However, the producers mustn’t let all special features obscure the presentation of the fundamental message of the video.
-
-
You are currently browsing the archives for the Video Production category.
